How Small Businesses Are Going Viral—And How Social Media Can Help Yours
Small businesses are getting creative on social media, going viral, and attracting customers from miles away. Here’s how they’re doing it, and how your business can do the same.
1. Creative, Relatable Content
Judy’s Family Cafe in Illinois saw a 50% sales increase after a quirky TikTok video featuring their owner teleporting into a car to promote pancakes went viral, racking up 10.5 million views. The video’s humor and originality made it a hit.
Takeaway: Create fun, memorable content that resonates with your audience.
2. Consistency and Experimentation
Judy’s Cafe didn’t go viral right away. They tested different platforms before finding success on TikTok.
Takeaway: Be consistent and willing to try new content types and platforms.
3. Humanizing the Brand
Genuine Automotive in Texas used their staff in fun, relatable videos, building trust with customers before they even walked in the door.
Takeaway: Show the people behind your business to build a connection with your audience.
4. Local Pride
By promoting not just their business but their entire town, Judy’s Cafe created a sense of local pride and attracted more visitors.
Takeway: Use your local ties to connect with the community and customers.
5. Educational Content
Genuine Automotive shared useful car maintenance tips, adding value and boosting engagement.
Takeaway: Provide helpful, expert content to position your business as a trusted authority.
Social media is a powerful tool for small businesses. By being creative, consistent, and authentic, you can increase visibility, build connections, and attract more customers—just like Judy’s Cafe and Genuine Automotive.
Aurora Digital Services specializes in helping small businesses boost their online presence through innovative digital marketing strategies. Let’s work together to create a plan that resonates with your audience and drives results.