A call to action or CTA is the part of your post or advertisement that stimulates a consumer to do something, whether that be visiting your website, signing up for your email list, or buy a product. Conventional CTA’s are phrases like Buy Now, Sign Up, Subscribe, etc. It’s essential to understand which phrasings or messages your customers will respond to, consider the tips below as well.
1. Use a Command Verb
You often don’t have a lot of time or space to get your message across, so it’s important to get the reader’s attention immediately.
Let your readers know what you want them to do, without confusing them. It’s important not to use multiple commands! Here are some great tips:
– Use words like “shop,” “buy,” and “order” if you’re advertising products/services on an e-commerce site
– Words like “download” or “subscribe” are great for promoting newsletters and how-to guides
– If your goal is to get the reader to ask for more info, use phrases like “click here for more information,” or “fill out the below form”
2. Emotion Is Everything
One of the best ways to get a response from your audience is to provoke them emotionally.
If you want your audience to be excited, use an exciting CTA! CTAs like “buy now and get 25% off!” or “join for free!” will excite your audience and make them click on your ad.
If you want your readers to feel nostalgic, include something that reminds them of their childhood.
For example, if your target audience is millennials, use something like “click here for your free 1990’s style guide.”
Using an exclamation point at the end of your CTA is an effective way to get a response!
3. Be Compelling
It would be best if you gave your audience a reason to take the desired action. What’s in it for them? Will they get more customers, get a free sample, grow their email list, or get a discounted vacation?
Your USP or Unique Selling Point is one of the most important elements of getting new leads and can make or break your CTA.
Your USP might be your low prices, your fresh perspective, a free consultation, and more!
Conclusion
Creating a persuasive CTA can generate fantastic leads for your business.
Use a command verb, try to elicit an emotional response, and explain to your readers what’s in it for them.